The incredible work of volunteers is a core strategy for many organizations. Including the story and impact of volunteers in recruitment messages can help recruit more volunteers and can help build stronger connections and relationships with existing volunteers. Join Jennifer Bennett, CVA from VolunteerMatch to explore how volunteers find and select volunteer opportunities and how stories from existing volunteers can be incorporated into recruitment messages and ongoing engagement activities.

During the session attendees will learn:

- How volunteers search for and choose volunteer opportunities, enabling more effective recruitment strategies.

- Techniques for incorporating volunteer stories into recruitment messages to attract more potential volunteers.

- Strategies for using volunteer narratives in ongoing engagement activities to strengthen relationships with existing volunteers.