Our conversation with Allison, the President of Every.org, explores how nonprofits can best deploy technology to strengthen relationships with donors and other constituents like volunteers. Allison shares with us how and why transactional approaches to fundraising are flawed because conventional wisdom (although it was always incorrect) and how we can make $25 donors feel like $1 million donors!
You will learn:
✅ The Leaky Bucket problem and how it is creating a sense of scarcity and panic within organizations
✅ What relational fundraising at scale means
✅ How AI can enhance this pivot
✅ Steps to take to begin to pivot to relational fundraising culture and practices
✅ Building targeted donation campaigns from volunteer data
✅ How to apply these lessons to volunteer management